Search Engine Optimization(SEO) and pay-per-click (PPC)

 Search engine search Search Engine Optimization(SEO) and pay-per-click (PPC) for beauty marketing

1. Advertising and seo are two popular ways to increase traffic to a website. Owners of skin care businesses must decide which is the best method to use on their sites. Both skin care SEO and PPC can produce excellent results but they do so within different timeframes and using different approaches. Learn more to identify which is more appropriate for your company.

Google AdWords is one of the most popular PPC advertising programs. Advertisers pay to display ads in the sponsored results portion of the search engine results page. The fee is based on the competitiveness of the keyword and is paid each time a reader clicks through from the ad to the advertiser website. SEO is a free way to build online traffic through the achievement of high natural search results rankings. These results are displayed next to sponsored results.

BEAUTY BLOG - ASKINFRIEND Keywords For Beauty Influencer Content

Some of the most popular keywords being used for beauty content are below. These are useful not only for inspiration but more importantly when you are creating YouTube tags and descriptions.

Using similar terms can ensure your content is related to other beauty vloggers. For example, it makes it more likely your video will be recommended by YouTube to viewers watching related content.

Makeup, Blog, Beauty, Earned, Beautiful, Link, Latest, Saturday, Favorite, Festival, Face, Fave, Post, Hair, Palette, Enter, Natural, Follow, Review, Skin, Video, Sping, Winning, Rounded, Set, Guys, Matte, Head, Free, Product, Products, YouTube, Chanel, Worth

Popular Beauty Search Terms

If you are a blogger or vlogger and want to find the most popular search terms people use to find content like yours, the Adwords keyword tool is a great resource. Simply enter your main keyword and it will give you a list of the most popular searches.

For example, some of the top search terms related to “beauty vlogger” are:

beauty blogger acne, beauty vlogger Zoella, beauty vlogger with acne, beauty vlogger setup, beauty vlogger room tour, beauty vlogger oily skin, beauty vlogger natural, beauty vlogger music, beauty vlogger equipment,

Use Hashtags To Expand Your Reach

You can tap into other audience networks by using popular similar hashtags. These are still relevant but will expand your normal post reach.

• If you are using the hashtag #Makeup you can use the tags: #Selfie, #Hair, #Beauty, #Bbloggers, #Fashion, #Cosmetics, #Gift
• Using the hashtag #Beauty? Then you can use the below alongside it to increase your network: #Love, #Fashion, #Deals, #Health, #Makeup #Skin #Style
• If you are using the tag #BeautyBlogger other related hashtags you could use include: #Makeupartist, #MUA, #Makeuplover, #Makeupbyme, #Makeupjunkie, #Fashionblogger

Keyword Tools

Don’t want to research the exact right hashtags to use every single time you post? Don’t worry, because some tools can help.

Display Purposes

You can use websites such as Display Purposes, which lets you input your main keyword and so they can generate a list of all the other tags you should use.

Enter your topic, copy the tags, and paste them into your post. Then be careful to double-check that they are all relevant.

For example, by entering the tag “beauty”, you get the below list of tags.

#beautyblogger #eyes #cosmetics #makeupaddict #lipstick #skincare #instabeauty #lips #instamakeup #lashes #makeupjunkie #motd #stylish #makeuplover #hudabeauty #wakeupandmakeup #nailart #gorgeous #hairstyle #anastasiabeverlyhills #eyeshadow #glam #natural #bblogger

To use SEO effectively, website administrators must follow best practices for getting the site displayed more prominently and more often on the search results pages. Getting to page one of a natural search results page can take time and getting to the top spot can take even more. However, the targeted free traffic that follows is usually more than worth this investment.

Budget and needs determine which approach is best. Entrepreneurs who need more website traffic quickly and do not mind paying for it should consider PPC. Many site owners use PPC to test website variables to improve conversion rates. PPC provides the traffic required to generate the data desired. Entrepreneurs with tiny advertising budgets may find it more worthwhile to invest their time in implementing SEO. They will need to keep abreast of SEO algorithm updates so their sites do not become casualties of search engine refinements.

Entrepreneurs interested in PPC advertising should review the average cost-per-click (CPC) for their industry. The Google External Keyword Research Tool is helpful with this because it includes a Traffic Estimator feature. Average CPCs can be quite high within an industry, as a $28.55 average CPC for the keywords “auto insurance” reveals.

The competitiveness of search engine results pages for targeted keywords is another factor to consider when determining whether skin care SEO or PPC is the best method. The Google External Keyword Research Tool reveals the estimated level of competition for a provided keyword. In many cases, combining SEO and PPC advertising proves to be an effective method, avoiding the need to choose one or the other.

50 Highest Paying AdSense Keywords

50 Highest Paying AdSense Keywords provides a list of 50 of the highest paying keywords for a particular subject. The PPC/CPC amounts are as-of the date published, according to Google AdWords keyword traffic estimator.

If you aren't already making hundreds of dollars a day using Google AdSense targeted ads on your site.

"Weight Loss" Keywords

• Keywords Estimated Avg. CPC
• fat loss 4 idiots $32.20
• lose weight now $12.38
• nutrisystem weight loss $11.85
• diet and weight loss $9.89
• hoodia weight loss $8.87
• lexapro weight gain $8.50
• diet pills weight loss $8.32
• nutri system weight loss $8.06
• fast weight loss diet $7.95
• weight loss spa $7.86
• weight loss surgeries $7.82
• best weight loss diet $7.82
• surgical weight loss $7.53
• weight loss diet $7.43
• weight loss surgery $7.40
• weight loss support $6.69
• la weight loss diet $6.28
• surgery for weight loss $6.16
• diet for weight loss $6.15
• weight loss tablets $6.12
• weight loss program $6.03
• dotty's weight loss zone $5.54
• weight loss tools $5.43
• weight loss solutions $5.14
• weight loss plans $4.88
• weight loss programs $4.60
• quick weight loss diet $4.13
• pill for weight loss $4.13
• weight loss by the numbers $4.10
• weight loss for women $4.03
• ultimate weight loss solution $4.01
• weight loss pills $3.77
• weight loss tablet $3.71
• medical weight loss clinic $3.67
• weight loss recipes $3.67
• best weight loss product $3.67
• weight loss business $3.64
• weight loss $3.62
• weight loss food $3.57
• fastest way to lose weight $3.55
• weight loss camps $3.50
• weight loss camp $3.48
• ultimate weight loss $3.43
• weight loss com $3.42
• weight loss product $3.36
• low carb weight loss $3.29
• quick weight loss $3.26
• physicians weight loss $3.25
• ephedra weight loss $3.25
• menopause weight gain $3.24

But besides beauty other high cpc keywords are 

The most popular keywords, on the other hand, are Farmer’s insurance with a volume of 450,000 monthly searches, farm insurance (450,000), car insurance (368,000), and travel insurance (368,000). 

The most expensive keywords in the Online education niche are “start online college today” at $68.22, “apply for online college classes” ($67.36), and online college application ($66.08). The most popular keywords have search volumes ranging from 550,000 to 110,000 monthly searches.

In Marketing and Advertising, the costs of the most expensive keywords are relatively close, ranging from only $27.85 for “email marketing” to $20.95 for “seo consulting services.” The most popular keywords are much more general terms, like “PR” and “marketing,” ranging from 90,500 to 135,000 monthly searches

interesting websites dealing with the cosmetics industry, published an article about SEO in which the owners of beauty brands comment how individual SEO activities affected their businesses. Today, let’s recall their statements to discuss the basic aspects of SEO. After all, there is probably no one who would know better what SEO has to do with the beauty industry and how to start.

choose appropriate keywords

Undoubtedly, start from thinking how customers search for specific products and what phrases they enter into the search engine to find them. Long tail keywords are essential for small businesses – they help to gain customers, to increase traffic to the site or to be displayed higher on specific phrases. Diamond Downs, the founder of Gehati, says the following for Beauty Independent:

“I try to put myself in the seat of a customer who is searching for products that I sell. I don’t worry about creating fantasy terms. I focus on simple and popular terms that describe or would be associated with the product. […] Strategically, think of all the simple words and/or phrases a customer would put in the search engine that’s related to your business.”

optimize your website – take care of UX and aesthetics

The cosmetics industry equals beauty and aesthetics. Good quality products aren’t enough to draw the customers’ attention for longer. A well-designed interface, a user friendly option to add products to your shopping cart or to familiarize yourself with the products or services offered by the salon are essential to keep the visitors on the site and to complete conversion.

Linda Treska, CEO of Pinch of Colour, as an experienced developer says:

“This has been quite a new and challenging experience for me. In June of this year I designed and developed my own website. I worked very hard to ensure that our website is up to date and capable of converting clients into customers.”

publish quality content

Both content and context are now one of the most important tools of any SEO campaign. A company blog is a true must have for businesses that want to increase traffic to their websites – apart from that, the content on the subpages of products and categories undoubtedly remains one of the key elements of the on-site SEO. Besides, beauty blogs can really attract new visitors: all kinds of tips and shopping hauls appeal not only to Google but also to potential customers. Michelle Ranavat, founder of Ranavat Botanics, says:

“I wish I had the answers to SEO. I believe, instead of optimizing around the variables, you should build SEO through creating really great content across multiple channels.”

Glossier and Fenty are perfect examples proving that content can help building brand recognition – the brands gained the users’ appreciation thanks to the unique content whose eye-catching aesthetics stands out from the competition on the market.

SEO in cosmetics industry

link!

Although it may seem that today linking doesn’t really matter to Google, it’s far from the truth. It’s definitely not the most important aspect as it used to be a few years ago, however, backlinks coming from reliable websites will undoubtedly have a positive impact on your page. As a part of cooperation, remember about exchanging links with beauty bloggers and making the website visible on various channels – not only on the brand social media profiles. James H. La, founder of Niucoco, shows how SEO and distribution of links work in the beauty industry:

“Look for platforms that will drive traffic back to your site (press, social media, vloggers, bloggers, affiliates programs, etc.) which also help brand awareness and your page authority.”

analyze and access

Sometimes, strategies turn out to be wrong and something that you really hoped in fails to work. So what to do in such a situation? Don’t continue a campaign that after a year doesn’t bring any effects – check what’s going wrong, change your social media operating strategy, re-analyze your objectives, define your brand image and make sure whether the SEO campaign is run properly.

Can a small business survive on such a huge market?

Although today the cosmetics market is quite extensive and impressive, paradoxically speaking small businesses are becoming more and more popular and people want to support them. What can be helpful in doing SEO for a small cosmetics company selling handcrafted goods or unique products from abroad?

SEO for long-tail phrases

If you type “a shampoo bar” into your search engine, first you’ll see the websites of the most popular companies and then some catchy titles of blog entries. So the chance that someone will check the remaining search results is rather low.

See how competitive the phrase is: 156 000 000 search results is a notable number.

a shampoo bar phrase

Just for the sake of comparison, let’s try to enter a different, more detailed phrase into the search engine. After all, you offer specific shampoo bars of given brands, without SLS, coming from various countries, designed for different hair types… you could list all kinds of keywords and characteristics forever.

A shampoo bar long tail keyword

Such a long tail phrase automatically generates a smaller number of search results and additionally it displays less obvious websites at the top places. That’s why long tail keywords are one of the most important aspects to be taken into consideration when selecting your key phrases.

good interaction of SEO, Google Ads campaigns and online marketing

SEO itself may be not satisfactory for small businesses – just like individual social media activities or paid advertising without considering other options.

How doing SEO for a beauty salon is different from doing SEO for an online store?

Do you own an online cosmetics store? Or maybe you run a hairdressing or a beauty salon in your city? Remember to focus on the profile of your business before starting your SEO campaign – doing SEO for a local beauty salon will be completely different from running a campaign for an online shop. Let’s take a closer look at the SEO aspects that vary for these two cases.

keywords

Keywords and key phrases for online stores are often related to products and categories, thus, they focus on long tail phrases describing the product in as much detail as possible. On the other hand, a local beauty salon should use local keywords in its SEO process –  the model formula would contain the name of the service + city.

Cosmetics industry keywords

Google My Business

Google My Business is an important element of advertising any business and customer feedback often determines whether more people will decide to order something from your store. However, as far as an online shop can operate properly without Google My Business, it’s a must when it comes to a brick and mortar beauty salon. Users need to have the option to quickly see it on the map.

Moreover, available interior photos and customer reviews can often persuade people to visit the place faster and better than any website. Besides, a well designed profile on this site will ensure that the user gets all the necessary information without having to click anything – and such an asset can turn out to be invaluable.

GMF cosmetics industry

A piece of useful advice: let’s finish with a summary in a nutshell

Starting your adventure with SEO always means lots of information and you should keep it somewhere so that you can easily come back to it anytime you need. Therefore, especially for you, at the end of our today’s entry we’ve prepared the most important tips in a nutshell so that you can always easily find them and recall the knowledge you’ve gained.

Don’t forget about users! SEO can’t be unnatural or more important than real visitors to your site – you’re here for them, so remember about them;

Collect inspirations and inspire others: everyone likes stylish social media profiles that aren’t only about advertising;

Create valuable and unique content that will really captivate your audience;

Check out the most effective content marketing campaigns and learn from them;

Look for experienced co-workers, influencers, bloggers and vloggers to increase the reach and recognition of your brand;

Combine SEO, paid campaigns and social media activities to achieve satisfactory effects;

If you’re a local business, focus on those closest to you – don’t make global targets but instead try to reach your local audience;

Take advantage of useful tools that will make your life easier – inspirations on Pinterest, keyword planners or tools like Answer the Public will help you to create quality content;

Analyze your campaigns and don’t be afraid to make changes – often Google Analytics or Google Ads can suggest you which path you should take;

If you run a small business, your SEO campaign needs to incorporate more accurate phrases with less volume and less competition at the same time;

Take care of UX, UI and on-site SEO to make your website user and search engine friendly;

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Copywriter - Aleksandra

Aleksandra

Copywriter

She's studying editorial. She happens to be in places and likes to do things. She enjoys graphic design, writes a lot, plays the ukulelele and tries to master the secrets of yoga, but is often disturbed by her Netflix and good TV shows. She loves musicals and alpacas and dreams of a cat she can call Gombrowicz. She has thirty-eight potted plants. She doesn't know how to make decisions, but she thinks the one about following the SEO path was a successful one.